Leadership consultant
"I wrote every proposal myself. For 14 years."
Now: 60-second proposals plus 15 hrs/week back.
Custom · For founders & SMBs · AI & Marketing
AI installs and marketing systems that take the repetitive work off your plate, so your week stops running you, and you can get back to what you actually love.
Or just say hello →
A bit about me, but really, about you
"I'm strategic enough for your boardroom, and chill enough for your group chat."
I scaled and sold my first business in my 20s, helped others grow theirs, and stepped in as a stand-in CEO when founders needed to step back, knowing their team and operations were in good hands.
I built The Good Index (live), exited a wellness brand, and have a third business launching this year. Somewhere in the middle of running them, I drowned.
So I built the AI systems and marketing engines that took the work off my plate, and freed me to do the parts I actually love.
That's what I now build for you. Systems, storytelling, and space, so your business can breathe and grow, without burning you out.
If you're ready to look at the work
If your week is admin, proposals, content, and inbox, I install AI that handles all of it inside the tools you already use. Done for you, or built alongside your team.
See AI services →If your buyers are about to start asking ChatGPT for recommendations, I make sure your business is the one it names.
I've led global marketing campaigns for tourism groups, ecommerce brands, services and personal brands.
See marketing services →Most clients start here. We map your week, find what AI can take off your plate, and rebuild your marketing engine at the same time.
Before you trust me with yours
Some I built to scale. Some to sell. Some to scratch the creative itch. The systems I'll build for you are the ones I've already built for me.
● Live
A worldwide retreat guide helping people browse, book and retreat with ease.
Visit →
✓ Sold & thriving
Grew this ecommerce brand from idea to exit. Now in new hands and thriving.
Read the story →◐ Launching 2026
A new venture brewing for over 10 years, finally getting the love it deserves. Co-founded with the perfect partner.
Stay tuned →This could be you next
Leadership consultant
Now: 60-second proposals plus 15 hrs/week back.
Psychology practice
Now: 3× organic enquiries in 90 days.
Aesthetics clinic
Now: $4k+/wk in tracked sales, without hiring.
Tell me about your business. We'll have a 30-minute call. No deck, no sales pitch — just whether I'm the right person to help.
Tell me about your business →